3,000 EGP
Total campaign spend managed during the Ramadan window
Founding case study
Fasalha: 3,000 EGP that outperformed a 20,000 EGP Ramadan campaign.
Fasalha entered Egypt's most expensive retail season with a fraction of the spend used in the previous Ramadan campaign. The job was not to match market noise. It was to outperform it with sharper targeting and stronger conversion logic.
20,000 EGP
What the previous agency spent in the comparable seasonal campaign
3X+
Documented performance improvement reported by the client
The client
Fasalha is an Egyptian furniture retailer competing in a crowded Ramadan market. Ramadan is Egypt's most competitive marketing season, when major brands increase spend aggressively. Fasalha's previous agency had already run the same seasonal window with a 20,000 EGP budget and delivered weak results.
The challenge
Compete during Egypt's most expensive marketing window with a fraction of the usual spend and still win on impact, not volume.
Our approach
How the campaign was structured
The campaign was designed around efficiency from the start. Instead of treating the lower budget as a disadvantage, Brand Lift used it to force strategic discipline across audience selection, conversion flow, and spend allocation.
01
Targeting over volume
We mapped the buyer segments most likely to convert during Ramadan, then concentrated spend entirely on those audiences instead of broadcasting broadly.
02
Conversion-led campaign logic
Every ad was built around a clear path to purchase. Creative, copy, and destination were designed to move people toward action rather than simply increase reach.
03
Efficient spend as strategic advantage
The 3,000 EGP budget sharpened the campaign instead of weakening it. That constraint became the advantage because it forced a cleaner strategy than the previous, heavier-spend approach.
The result
Measured against the previous campaign window
Against the same seasonal pressure, Brand Lift produced a documented improvement with dramatically lower spend.
3,000 EGP
Total campaign spend managed during the Ramadan window
20,000 EGP
What the previous agency spent in the comparable seasonal campaign
3X+
Documented performance improvement reported by the client
"Brand Lift increased our campaign performance by at least 3X."
What this proves
What this proves
Strategic targeting consistently outperforms bigger budgets. Before Brand Lift spends a single pound of client budget, the work starts by mapping the audience, the funnel, and the competitive window so each pound has a specific job to do.
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