Re-positioning a B2B service
Detailed write-up available under NDA.
Every engagement Brand Lift takes on is measured against one question: did it move a commercial outcome? The work below documents what happens when strategy, marketing, and technology are aligned before execution begins.
Four pillars. One direction. Every engagement applies the same diagnostic before a single deliverable ships.

Every engagement is the same diagnostic applied to a different shape of business. Here is what each pillar looks like in practice.
01 — Strategy
Treating each buying occasion — Ramadan, a product launch, an expansion — as a distinct opportunity with its own competitive dynamics and buyer intent.
02 — Marketing
Cutting non-performing elements, concentrating spend on high-intent segments, and designing creative around conversion rather than awareness.
03 — Sales
Wiring campaigns directly into sales processes so lead quality, scoring, and CRM hygiene support the team that closes the deal.
04 — Operations
Sizing demand against capacity so promises made in marketing are kept in production and the business can absorb the growth it generates.
These figures describe how Brand Lift is built, not inflated claims designed to impress.
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Recurring revenue target from retainers + care plans
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Combined founder experience, business and technology
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Lighthouse performance score on every custom website we ship
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Audit fee credited toward a retainer within 30 days
Detailed write-ups are available under NDA. The list below gives a sense of scope.
Detailed write-up available under NDA.
Detailed write-up available under NDA.
Detailed write-up available under NDA.
Detailed write-up available under NDA.
Detailed write-up available under NDA.
Detailed write-up available under NDA.
3,000 EGP versus 20,000 EGP. One Ramadan campaign season. Brand Lift's strategy delivered more pipeline on a fraction of the budget — a documented proof that sharper thinking beats bigger spend.
Brand Lift increased our campaign performance by at least 3X.

Most of our engagements are covered by NDA. We document outcomes and share them when clients permit. If you want to understand how the methodology performs in your sector, the Four-Pillar Audit is the clearest starting point.
The Four-Pillar Audit is a one-week diagnostic. Fixed fee. Fully credited toward a retainer signed within 30 days.